Clean, Open, Simple Design

We embrace a design that gives the user a feeling of simplicity and clarity.
- By using ample whitespace to trap key information and actions, the layout can be a more effective guide for the user.
- Bright, high-contrast colors communicate boldness and professionalism, while giving the user a solid foundation of confidence.
- If the aesthetics of a site make it look easy to use, users report that they have a more successful experience.
- There is a tendency sometimes to see an open space on a page and say, "We should put XYZ there." But much of good UX and design is more about what you DON'T put on the page, rather than just what you do.
- Good editing of content can lead to cleaner pages, which in turn creates more simple user experiences.
- Why Simpler Sites Are Scientifically Better
- Minimal Business/Coprate Designs